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About Us

The Official Dealership Of Life In Alaska!

Whether you're from Fairbanks, North Pole, College or anywhere in between, you can rest assured that when you shop for a new or used RAM, Jeep, Dodge or Chrysler, you're shopping for quality and reliability, no matter which model appeals to you. Qualifying for a loan or RAM, Jeep, Dodge or Chrysler lease couldn't be easier with our on-site financial enthusiasts at your back. We know all of the ins and outs of finding quality financing solutions, and that means you can spend less time going over paperwork and more time enjoying your new car.

Once you're behind the wheel as an owner, Gene's Chrysler Dodge Jeep RAM continues to support your driving needs through our onsite service center. Our team is well-versed in everything automotive and utilizes the latest RAM, Jeep, Dodge and Chrysler parts, so you can count on solid routine maintenance and timely repairs when they're needed.

When you can come to Gene's Chrysler Dodge Jeep RAM, you can have your RAM, Jeep, Dodge and Chrysler wishes granted. And let's face it: you deserve nothing less. Located on Cushman at Van Horn / 3400 Cushman St. in Fairbanks, Alaska, we know our job isn't finished until you're completely satisfied.

Our History

Gene's, Inc. was started as Gene's Auto Service in November 1945 by Gene and Bridie Immel. The company began as a Studebaker dealership and gas station, and the first location was at the corner of Second Avenue and Wickersham. Volkswagen and Mercedes-Benz car lines were added in the early 1950's.

Studebaker ceased production in 1965, so the company purchased the local Chrysler Plymouth Dodge dealership in August 1966. The business then moved to 18th and Cushman. In 1988, the company added the Jeep Eagle franchise. In September 1999, the business once again moved to it's now present location at 3400 S. Cushman St.

Gene and Bridie Immel transferred the business to their four children during the late 1970s and 1980s. Gene's, Inc., known in the community as Gene's Chrysler, was owned and operated by James Immel and John Immel until July 1, 2004. The dealership was purchased by Lane Nichols, Sr. and Greg Wagner who shared the business until November 2015. Lane Nichols, Sr. is proud of Gene's history and achievements and is now the sole owner of Gene's Chrysler Dodge Jeep RAM.

Gene's Chrysler is committed to providing the highest possible level of customer satisfaction. This true, whether it be with the selection and purchase of a new vehicle, convenient maintenance, or building satisfying lifelong customer relationships.

Gene's Chrysler Dodge Jeep RAM, Providing Service, Quality and Everything In Between to Drivers from Fairbanks

From before you even walk into our showroom to long after you drive home, all of our customers here at Gene's Chrysler Dodge Jeep RAM are customers for life. Being car-owners ourselves, it's only fitting that we'd provide our drivers with the kind of courtesy, service and respect that we would expect.

Gene's Chrysler Dodge Jeep RAM StoreFrontIt all starts with our extensive lineup of fabulous new and used Chrysler, Dodge, Jeep, RAM models. Whether you're looking for something for the whole family to enjoy or something to spice up your daily commute, the world is your oyster when you consider the lineup of vehicles we carry. And thanks to the car loan and lease options that are available throughout the year, it's never been easier to get behind the wheel on your terms.

From there, the experts in our car service and maintenance department will be there to make sure that your vehicle will continue to run as smoothly as it did on Day One. Or if you're looking do some upgrades with the latest and greatest Chrysler, Dodge, Jeep, RAM parts on the market, you can trust the experts at Gene's Chrysler Dodge Jeep RAM SRT cover your automotive needs.

The service doesn't stop once you visit us here at Gene's Chrysler Dodge Jeep RAM SRT. There's never been a better time to stop by our dealership at 3400 Cushman Street in Fairbanks, AK, proudly serving drivers from Anchorage, Kenai and Whitehorse. We're very much looking forward to it.

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